Through uncommon pairings, we facilitate radical artistic innovation; holding a deep recognition of the power in synergetic creativity. In & through immersive collaboration, we together create something greater than its individual parts.
Est. Form envisions creativity to be a psychologically safe space, where unusual & unique engagements flourish. It is here that we access the interconnectedness of our individuality & drive culture while transcending separate boundaries.
Est. Form | Social Impact
Est. Form for Girls & Women.
We at Est. Form believe in women lifting women.
Leveraging expertise and experience of a network of passionate people we contribute to projects focusing on mental well-being & expression & healing through art. Through the collaborative creations of art in its many forms by Est. Form creatives, we guarantee that 5% of all co-founder sales are redirected to curated projects, by our social impact partners focusing on the needs of women & girl child; paying forward a culture of giving back and creating sustainable & true social impact through the arts.
Our not for profit partners:
With a degree in Psychology and Business, Sohni followed her passion for art and design to Paris where she worked as a forecast and trend consultant anticipating change and building innovative strategies for fashion, luxury and art.
Following a series of immersive courses in art history in Paris and fashion design at Parsons, The New School of Design in New York and the London College of Fashion in London, Sohni found her hands-on training at the ateliers of Nanette Lepore, Marchesa and Duro Olowu in New York. Armed with experience, Sohni returned to Mumbai in 2015, where she founded House of Sōhn -- a contemporary women's label created to tell inspiring stories about women art and culture through the medium of fabric. Sohni's work stands apart as an intelligent response to the zeitgeist, moving beyond the traditional categories to create new conversations. Sohni is a co-founder of Est. Form, a creative collective, which aims to create opportunities for interdisciplinary artistic exploration and collaboration.
Born in Mumbai, Oona D’mello’s long-term engagement with art has taken on a multitude of expressions through her experiments with design, décor and social impact via art. Oona formalised her education in art with a Fine Arts degree from The School of the Art Institute of Chicago, specialising in painting. Oona made Chicago her home for nearly a decade, taking on roles such as the Art and Gallery Director at The Chicago Mosaic School, in conjunction with events at the Gallery of Contemporary Mosaics. She simultaneously had a number of solo and group shows in Chicago and Ohio, as well as in China and India. The artist presented her experiments with textiles and painting at an exhibition in Venice, Italy. She went on to exhibit her textile-based paintings in Singapore with her show 'Feeling Resistance, Memory & Practice' in September 2019. Oona is the co-founder of Est. Form, a creative collective. Est. Form: Edition I was launched in Mumbai on December 14th, 2019. Her most recent exhibit was at Method Art Space at Kala Ghoda, titled 'On & Off The Wall', opened February 2020. She works worldwide and is represented by Kalpa Arts Advisory.
Oona shares her love for the human mind through her services as an artist coach. She is the Founder & Executive Director of Art for Self-Reliance Foundation, a not for profit organization that applies art as a tool for self-expression and healing.